Author Archives: Tom Musbach
More great quotes from 2013 graduation speeches
Yesterday the New York Times devoted a page to excerpts from recent college commencement speeches. It’s an annual treat that always yields good nuggets of wisdom. Here are a few that I really appreciate (with my own emphasis added): “Buy … Continue reading
Simple diagram is key for content strategy
I am posting this diagram here because it will continue to be a useful model for content strategy and content marketing in my work. (And if it helps others, great!) Hat tip to this post: “Leaner, More Effective Content Marketing … Continue reading
Reflections on my 25th college reunion
This past weekend I traveled to Yale and took a sip from the firehose. The metaphor is one I first heard as a student there over 25 years ago, when a campus minister used it to describe our attempts to … Continue reading
Graduation wisdom ’13: Find and follow your passion
The inspiring commencement speeches are starting early this year. This past weekend two goodies caught my attention, and they touched on similar themes of following your passion. I pulled some inspiring quotes below, with links to transcripts and/or video recordings. … Continue reading
Istanbul souvenirs helped me learn a new skill
In February I took a trip with friends to Istanbul. The experience was terrific, and I was determined to get great photos. And why not try a few videos? My camera (Canon PowerShot A4000 IS) won’t impress professionals, but I … Continue reading
Working from home: a success story
The recent move by Yahoo! CEO Marissa Mayer to revoke telecommuting privileges for employees sparked a national discussion about the merits of working from home. I read many of the articles, and the one that sticks with me most is … Continue reading
The post-job interview assignment: troubling trend?
I always enjoy reading the “Corner Office” segment in the Sunday New York Times business section because it usually offers some wise nuggets about hiring and corporate culture. A recent column confirmed what may become a more common trend in … Continue reading
6 guidelines to boost shareability of your content
I was recently asked to put together some ideas about what makes content more shareable in social media. The notes below help define my approach to content marketing. Make sure the content environment easily facilitates sharing. On any article/content page, … Continue reading
‘Portlandia’ spoofs online journalism, blog trends
This funny skit from “Portlandia” sure hits home about what many journalists have experienced since the Internet supplanted newspapers. I’ve made similar — though way less extreme — accommodations in my career, but fortunately the changes have worked out for … Continue reading
Career lessons learned from pro sports this week
Plenty of excitement and instructive career behavior from professional sports in the past week! Here’s some of what I observed: Winner: Jim Harbaugh Of course I am thrilled that my home team — the San Francisco 49ers — are now … Continue reading